Date and Time
Thursday Oct 13, 2016
6:00 PM - 8:00 PM EDT
Thursdays in October - 13, 20 & 27 - 6:00-8:00pm
Location
The Inn at Ragged Edge
1090 Ragged Edge Road
Chambersburg, PA 17202
Fees/Admission
$150 for the full series
[as a special for Chamber members, use the code MAPPING16 at checkout for a $30 discount!]
Contact Information
Anita Crawford | Springboard Entertainment
717.312.8152
Send Email
Description
Mapping Out Modern Marketing goes beyond the usual social media seminar to equip the attendee with a detailed plan for covering all aspects of promoting yourself and your business.
In this three session intensive course, you will learn the ins & outs [and secrets!] to marketing your small business efficiently and effectively so you see results.
The same basic principals apply across all fields -- retail, realty, sales, music, art, writing, self-promotion and beyond. When you know the basics, you can easily adapt them to fit your needs and target market.
WEEK 1 - October 13th - BRANDING
* Branding & Identity
* Finding your true Target Market
* Writing a Business Plan
* Developing Marketing Goals
WEEK 2 - October 20th - SOCIAL MEDIA SIMPLIFIED
* Pinpointing the right Social Media Channels for you
* Creating a Social Media Plan
* Developing Content
* Measuring Results
WEEK 3 - October 27th - MARKETING & PROMOTION
* Creating a Marketing Plan, including...
* Publicity - How to contact media & receive coverage
* Media Training Basics - How to give media the soundbites they need
* Going Grassroots as well as Dreaming Big
ABOUT THE INSTRUCTOR:
Owner and chief consultant at Springboard Entertainment, a boutique PR and Marketing firm, Anita Crawford has worked in the music and film industries for nearly 20 years, specializing in publicity, marketing, social media and artist & small business development. Throughout her career, she has had the honor of working with world-renown musicians, actors and authors as well as up-and-comers and independent musicians, authors, artisans & entrepreneurs just taking the first step onto their career ladder. Anita has a passion for helping businesses and individuals cultivate their dreams and accomplish their goals by picking up at the end of the client's skill-set and using her experience & knowledge to guide them down the road to success. Anita has served as an industry expert in articles in PR Week & Alternative Press Magazines and is an IFEA Pinnacle Award winner.
