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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250611T153000Z
DTEND:20250611T170000Z
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SUMMARY:CVBA Lunch & Learn: Modern Full Funnel Marketing by Kegerreis
DESCRIPTION:Join Eric Murr\, VP of Client Partnerships at Kegerreis\, for a lunch and learn exploring two key frameworks that drive effective marketing.\n\n\n\nIn the building of two advertising divisions during his almost 25 years with Kegerreis\, Eric Murr\, VP of Client Partnerships\, has come to lean on two essential frameworks from which to advise his clients.  The first is the Sales/Conversion Funnel\, which helps clarify how consumers buy what they buy\, and clarify how people  & companies sell what they sell.  This clarity is essential if one wants to put their efforts and resources into the right places for maximum value.  The other is an acronym called "M.A.K.E.  I.T." which notes the critical ingredients of a strong advertising plan.  Successful modern marketing is both a process and a recipe. \n\n\n\nThis lunch and learn will offer a philosophical approach to marketing that will offer a powerful lens to assist with all sales\, marketing\, and advertising decisions.
X-ALT-DESC;FMTTYPE=text/html:<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none" style="color: rgb(0\, 0\, 0)\; font-kerning: normal\;">Join Eric Murr\, VP of Client Partnerships at Kegerreis\, for a lunch and learn exploring two key frameworks that drive effective marketing.</span><br />\n<br />\n<span style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: 14.6667px\;">In the building of two advertising divisions during his almost 25 years with Kegerreis\, Eric Murr\, VP of Client Partnerships\, has come to lean on two essential frameworks from which to advise his clients.&nbsp\; The first is the Sales/Conversion Funnel\, which helps clarify how consumers buy what they buy\, and clarify how people &nbsp\;&amp\; companies sell what they sell.&nbsp\; This clarity is essential if one wants to put their efforts and resources into the right places for maximum value.&nbsp\; The other is an acronym called &ldquo\;M.A.K.E.&nbsp\; I.T.&rdquo\; which notes the critical ingredients of a strong advertising plan.&nbsp\; Successful modern marketing is both a&nbsp\;</span><i style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: 14.6667px\;">process</i><span style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: 14.6667px\;">&nbsp\;and a&nbsp\;</span><i style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: 14.6667px\;">recipe</i><span style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: 14.6667px\;">.&nbsp\;<br />\n<br />\nThis lunch and learn will offer a philosophical approach to marketing that will offer a powerful lens to assist with all sales\, marketing\, and advertising decisions.<br />\n<br />\n<img alt="" height="800" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1180/Image/June2025LNL1.png" style="width: 600px\; height: 800px\;" width="600" /></span>
LOCATION:Chambersburg Chamber of Commerce 100 Lincoln Way East\, Suite A
UID:e.1180.40957
SEQUENCE:3
DTSTAMP:20260625T091158Z
URL:https://business.chambersburg.org/events/details/cvba-lunch-learn-modern-full-funnel-marketing-by-kegerreis-40957
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